Jacqueline Hansen
Jacqueline Hansen is an accomplished UX content and product designer with over eight years of experience creating, editing, and optimizing content for both small businesses and large organizations. Currently serving at State Farm, she specializes in designing intuitive, user-focused digital experiences that balance clear communication with effective design. With a foundation in journalism and a passion for storytelling, Jacqueline brings a unique perspective to digital content strategy, blending creativity with analytical insight to craft solutions that resonate with users.
Before joining State Farm, Jacqueline built her expertise through roles in content management, digital copywriting, and editorial leadership. She has worked with companies such as MultiView and Valet Interactive, where she led content marketing efforts, managed editorial teams, and developed strategies to enhance brand visibility. Her career journey began in journalism, where she honed her writing, research, and communication skills, later expanding into digital marketing and UX. These diverse experiences have shaped her ability to adapt to evolving industries while maintaining a user-first mindset.
Committed to continuous learning, Jacqueline has earned certifications in UX Design from Upskills and Proving ROI with Content Testing from the UX Content Collective. She is passionate about testing and iterating at every stage of the design process, ensuring her work drives measurable impact. Known for her strong collaboration, detail-oriented approach, and enthusiasm for growth, Jacqueline continues to push the boundaries of content and design to deliver meaningful user experiences.
• Certificate in UX Design
• Proving ROI with Content Testing
• Google Analytics For Beginners
• University of Missouri–St. Louis - BSJ
• Columbia College Chicago - Journalism
• Southeast Missouri State University
What do you attribute your success to?
I attribute my success to my education and my willingness to embrace opportunities that come my way. Every step in my journey has taught me something new and pushed me to grow both personally and professionally. Outside of work, I stay motivated and inspired through my personal interests, especially running 5K marathons and experiencing live music, which bring balance and energy into my life.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to keep moving forward, no matter the circumstances, because persistence and determination will lead to success. This perspective has guided me through challenges, kept me focused on growth, and reinforced the importance of resilience in achieving my goals.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to never back down from sharing your opinion your voice and perspective matter. Confidence in your ideas not only strengthens your own growth but also contributes to better solutions for users and teams. In addition, strive to be a great mentor; lifting others up and sharing your knowledge creates a stronger, more supportive community for everyone.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is keeping up with the rapid pace of change in the digital world. New tools, technologies, and user expectations are constantly evolving, which requires adaptability and a commitment to continuous learning. At the same time, this also presents exciting opportunities to innovate, experiment, and create fresh solutions that make digital experiences more engaging and meaningful.
What values are most important to you in your work and personal life?
The values most important to me, both in my work and personal life, are being open to trying new things and continuously seeking out what truly inspires me. I believe that exploration leads to growth, and through that process, we discover our passions. Following this approach keeps me motivated, curious, and driven to create meaningful work while also living a fulfilling life.
Locations
State Farm
Richardson, TX 75082